Form and Content 2

For my second form and content, I chose this piece from the Communication Arts website to write about.  The piece is called 'Heart & Design auction catalog.'  This catalog was put together by Frost* Design in London to support the Royal Brompton and Harefield Hospital.  The items in the catalog were donated by their designers.  Some included: Marc Jacobs, John Galliano and Karl Lagerfeld.  These items were auctioned off for the cause of heart and lung disease research.

I really like the layout of these pages.  The color scheme of white, black, and red that they chose is very strong on the item pages.  They also chose to put hearts as a design element and that makes sense.  I thin the way that they chose to type each designer is very bold.  I love how they wrote it vertically and made the font color red.  That puts more emphasis on who donated the item instead of what the item actually is. My favorite layout pages are the Marc Jacobs handbag and the Studio Job necklace because the straps and the necklace lead your eye around and off the page.