I found this image on www.ilovetypography.com. I absolutely love the work!
The artist is unknown, but it was made as in informational piece for Extra Virgin
Olive oil. Although this type piece is completely in German, it states the everyday
uses, brands, and benefits of extra virgin olive oil. What I love about this piece is
its lush, organic feel to represent the organic product. The way the text boxes wrap
around the images is a very fresh way to represent the text. I think that the directional
quality of each brings a lot of interest to the text piece. I really enjoy that the titles
for each brand are in a different font, almost giving it a collaged feel. The main
photograph has a lot of luminosity and ties the white font color of the text bodies
into the images. The additive color of green into the text breaks up the color of the
white and gives the piece a more 'natural' color scheme. Overall, I love this piece of
text work. The directional quality, difference in text, color scheme, and images
makes this a complete package.
I agree, I love the use of typography on this ad. However, if it was in English could we read it? What about the use of type? Hierarchy? Font weight, they way the text is broken up into chunks?
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