Form and Content 6

In this form and content, I will discuss why these photos are examples of good typography and why the other set of pictures are bad typography.   On the Coca-Cola can photo,  you can see the clean design of the bottle silhouette.  The text fits nicely inside the white image and doesn't disrupt from the rest of the can design.  In the photo of the mexican chicken poster, they have done a good job of balancing text and photography.  Their choice to use a sans- serif text was wise because a serif font would have been more distracting.  The only think I would change is the amount of space between the hat and the text.  In the photo of the liberty bell,  you can see that they used a variety of fonts, that look hand drawn, to write the word 'liberty' in different languages.  It is tightly squeezed and twisted, but it has an interesting, artistic design.

I chose these photographs as examples of bad typography because each one of them has something that could be changed to make them stronger.  In the 8/12 sign,  the title and subtitle look like they were made with word art, very tacky. The gradient makes the letters hard to read.  Also, the vertical coca-cola band is difficult to read and would look stronger if it were horizontal and placed at the bottom of the sign.  The Playa Inn sign is not very interesting to me.  They used a serif and a sans- serif  font on the same sign. The orange outline does not go all the way around the exterior of the sign, the bottom is left off.   The Dinosaur Tracks sigh is obviously an example of bad typography, the letters aren't even the same size.  They are clearly hand painted and cheaply made.  I think with a better sign, they might just get more customers in the middle of the Arizona desert.